Friday, June 22, 2007

Targeted Product Creation

It is quite difficult to create a product that can come with a sort of guarantee of success. However, there are many precautions that you can take before creating the product to ensure that it can avoid all the obvious mistakes that lead to certain failure. Given below are some of the things that you need to keep in mind before creating a new product. The first obvious step is to research the product thoroughly so that you know the market, the audience, the niche, and everything else about it before you even begin. You might even get to make critical changes in your plan before you even start. Every product has its plus and minus points so research them both instead of just focusing on the positives. If some product has been popular for a long time then try to find out why that is the case and if some product has not been successful in a long time then try to find out why and you may discover a niche where there is no competition at all. Research is the basis of succeeding in creating new products that will sell well.

Next thing is to draw up a profile of your ideal customer and then custom tailor the product for that profile. Generic products never sell as well as specialized products. By addressing the ideal customer you automatically focus on that customers needs and know how to convince that target audience.

Timing is important during research, development, and launch so polish up your time management skills to ensure everything gets done on time

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Article Source: http://EzineArticles.com/?expert=Mark_Fortimer

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