Debunking the Rules

Rules are made to be broken. Just like in any printing job- brochure, catalog or poster printing- rules are there for us to break and bend and go around it. If not for the rules, we wouldn’t know that we were actually creative and not so regular after all.

In poster printing, there are a lot of rules for designers and printers. Some of the rules may seem to be made of stone, but most often than not, there are ways to debunk them.

Rule: Consistency + Layout = Excellence.

Something recognizable is what we, poster printers, strive for. When we see a giant yellow double arch, we know that it’s McDonald’s. When it’s a swoosh in sneakers, we know they are Nike’s. It is the same with poster designs. When we produce the same layout every time we get our posters printed we get to be consistent and thus, we’re recognized by our peers and target clients. In the process, we are creating a brand of ourselves.

But if every poster layout you make looks the same and follows every rule in the book, your clients will definitely be bored with it. Worst case scenario: they would not even deign to look at the entire picture. And the next poster that you’re going to come up with would definitely get to go in the trash bin.

Debunk it: Try to get a different look every time. Surprise your clients. Indulge in your creativity. Use different colors and backgrounds. Did it not prick your curiosity when Spiderman got a new outfit in his new movie? No reds, but a definite black. Go for the same thing with your poster printing designs and format. Get out of your box and explore. You might just be overwhelmed with the response you get from the new look you have.

Rule: Standard makes more profit.

I know rules are thriving for a long time because they have been tried and tested, and many of those who tried them gained something from it. Standard formats do get you more profit. I believe that. When you use a standard format with say, the paper size, you get to have the economies of scale because there’s less wastage. Less wastage equals fewer costs. Fewer costs means more profit. But more often, to get attention you have to get out of the box.

Debunk it: Try a unique layout. From a standard format and size, go for something really awkward and big. Try putting your poster design and poster graphics in different angles. Everything is for a worthy cause: to make you eye-catching and mind-boggling. This in turn, will bring you recognition, which means more sales and more profit. And don’t worry too much about the price. You may just find it worth your while.

For comments and inquiries about the article visit: Poster Printing

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

Article Source: http://EzineArticles.com/?expert=Lynne_Saarte