Websites all contain some form of Web copy and/or Web content. That Web copy and content can help you to earn money on its own, or can help you earn more money than you're currently making online. There are differences between Web copy and Web content, and you need to know what those differences are.
Web content is a way to keep your readers entertained and/or informed. Web content usually takes the form of articles. Some sites also include audio files in their content, as well as videos and photos. Web content often is what an online business uses to attract visitors to the site, even if indirectly.
Web copy - Web copy generally refers to text on a website that is either trying to get a response out of the reader or visitor, or that works to forward the company's message in some way. Web copy can be used to get the reader to buy items, to accept a newsletter, or to click on specific links. Copy also includes things such as a company / site slogan, and internal / company pages on a website (about us, contact, media kit contents, etc.), which goes towards portraying an image that you want to convey to visitors.
How does Web copy and content help you to make money? Here's how you do it:
Web content- lots of sites use their content alone to make money. There are plenty of large and small sites that use their content to bring in money- larger ones are content networks, such as About.com. The Web content is there to bring readers in, but the webmaster has to put advertisements on the site or to charge a fee for membership to the site in order to make money. To use Web content to make more money, there are a few things you need to do:
1. Use the highest quality Web content available. High quality content will bring in more readers, is sometimes well suited for SEO purposes, and will earn you high-quality back links, which in turn brings better traffic, better search engine rankings, and more earnings.
2. Keep publishing the content. New Web content will bring in more readers, as they return again and again to see the new items. More web traffic means more money. While ideally you should publish Web content both regularly and frequently, even if you can only publish once per week or once per month, schedule updates as regularly as possible.
3. Your content should be something that will attract new readers. Research topics and keywords by using Wordtracker or Overture and find out what is currently popular. Instead of concentrating on keyword stuffing, get content that appeals to your readers. A lot of searches for one specific topic can mean that there is an existing need for more information on that topic. The number of results given for any keyword is just as important as the number of times it's searched- many of those niches are already overfilled.
Web copy - Web copyrighting is usually reserved for making sales or bringing people back to the site. E-book sellers use Web copy to sell their items, often using different colored fonts, lots of subheadings and testimonials to persuade the readers.
The Web copy used to sell an item doesn't have to be that flashy. All order pages have copy that is meant to persuade and to get an immediate purchase of the items, and perhaps even more items as well. Some Web copy relies on guarantees to persuade readers to buy the item right then without worrying the outcome.
There are strong psychological underpinnings in good Web copy, getting people to act a certain way and with a certain outcome. Hiring a professional copywriter (or even studying copywriting yourself before developing your website or online business) can easily lead to higher conversions from website visitors to buyers, earning you more money online in the process.
Ryan Richardo is a writer for InternetBusinessAnswers.com Internet Business Answers offers free answers to questions you have about making money online with your own internet business
Article Source: http://EzineArticles.com/?expert=Ryan_Richardo
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