Search engine optimization (SEO) is based on keywords. When a user searches for something using a search engine, the words that are typed in become the keywords. To get better search results, phrases are put within quotes. Then the entire phrase becomes one single keyword. The greater the number of times keywords appear in a website, the higher they will be placed in search rankings.
Many website companies went bankrupt in the dotcom burst. This was because they spent huge amounts on advertising and developing the site yet not many people accessed the site. SEO through effective use of keywords is a cost free way of advertising one’s site and ensuring that the site gets noticed by search engines and are visited by a large number of users. There are some basics which one needs to imply when embarking upon a search engine marketing campaign.
First, one needs to understand the basic concepts of SEO. Without understanding how it functions, one cannot hope to employ it usefully.
Second, one should apply this understanding it improve one’s website and ensure that it is optimized for high search engine ranks.
Third, it is important to realize that the internet is an ever changing system. Search engines also have different ways of ranking search results. One needs to be aware of the latest developments in internet technology. One also needs to review the keywords that one chooses for each page on one’s website at regular intervals and change the keywords and their frequency if the existing keywords do not generate sufficient traffic
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Article Source: http://EzineArticles.com/?expert=Mark_Fortimer
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