Web Site Visitor Tracking Secrets

Tracking your web site visitors is one the most crucial
things that you can do for your business and will mean the
difference between success and failure. This is what
separates the people who run an internet business as a
hobby and people who run an internet business as
professionals. Usually ninety percent of the things that
you do are not making you money. You need to track and test
everything that you do and focus on the ten percent of
things that are actually making you money.


Web Site Visitor Tracking Secrets
By [http://ezinearticles.com/?expert=Mark_A._Abrahams]Mark A. Abrahams

Tracking your web site visitors is one the most crucial
things that you can do for your business and will mean the
difference between success and failure. This is what
separates the people who run an internet business as a
hobby and people who run an internet business as
a professional. Usually ninety percent of the things that
you do are not making you money. You need to track and test
everything that you do and focus on the ten percent of
things that are actually making you money. Implementing a
tracking system on your web site can seem very challenging
if you do not know how. I will share with you some tactics
which have helped me to track my web site visitors
successfully.

The first step you need to take is to install tracking
software on your web site so that you can view the
statistics. If you are running a unix or linux based
hosting usually your hosting account will come enabled with
tracking statistics that you can use. These allow you to
see where your visitor referrals are coming from and what
keywords your web site are being found on. If you do not
already have a web site statistics package installed on
your web site you can use the free Google Analytics tool.
With this tool you basically need to install some
javascript on the web pages that you would like to track.
The advantage of using this tool is that you can use
additional features like seeing the bounce rate and how
your squeeze pages convert. Using this feature alone I have
been able to improve my squeeze pages conversion. They use
to convert between five and ten percent. They now convert
between thirty and fifty percent.

However if you would like to track a lot of web site
visitor tracking statistics in one go Google Analytics can
become very confusing to use. I recently started using
Hypertracker. I put this off for a very long time as I did
not want to pay a monthly fee for web site tracking. What
really surprised me about this tool is how easy it is to
use and that you can track anything from squeeze pages to
the return of investment for advertising that you buy. What
really amazed was my tracking statistics from email
messages that get sent in the back end. I can view them all
on one page and see which messages are being opened and the
links that are being clicked on. This definitely has helped
me to get rid of all the things that are not working and I
definitely think that I will be able to recoup the
investment that I have made easily.

Web site visitor tracking is a really important part of
internet marketing and this is what separates the amateurs
from the big boys.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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