How To Write an Internet Business Plan

How To Write an Internet Business Plan
By [http://ezinearticles.com/?expert=Sazali_K]Sazali K

Writing an Internet business plan for a website or online business is very similar to writing a business plan for a traditional small business. An Internet business plan should include all basic business plan elements. Here are the primary components for writing an Internet business plan:

Executive Summary. Internet business plans need an executive summary. The executive summary is usually the first section of an Internet business plan. An executive summary simply serves as an overview or summary of everything else in the Internet business plan, and would include a very general company description.

Website or Business Summary. The business summary or website summary of an Internet business plan will offer the reader a glimpse of who company is and what they do. It should describe the website or online business in detail, as well as some general information about the market or niche. Mention who owns or manages the website or online business, what the site is about or trying to offer, when the site was launched, where the site is located, and why the site or online business was launched in the first place. This is also the section of the business plan which should contain past results and developments of the website or online business.

Management or Ownership. If creating an Internet business plan simply for personal use, it isn’t required, although it can be beneficial in helping to realize strengths and weaknesses in the niche or industry. If planning to seek outside financing from a bank or investor, include all of the relevant business and industry experience, as well as educational credentials, of each member of the online business’ management team.

Marketing Plan. A marketing plan is one of the larger, and most important, sections of any Internet business plan. In it, include a SWOT analysis (your strengths and weaknesses as opposed to your competition, and opportunities and threats that you face in your market), as well as information on primary competitors, based on your market research efforts. The marketing plan will include a list or calendar detailing planned marketing tactics. The marketing tactic choices will likely be the biggest difference as you’ll be more focused on search engine optimization, link-building, and other Internet marketing tactics.

Budget or Financial Projections. If you plan to pursue financing options, also include financial or profit projections for one or more years, with any supporting information to justify those financial projections to potential investors.

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Writing an Internet business plan for a website or online business is very similar to writing a business plan for a traditional small business. An Internet business plan should include all basic business plan elements.