Better Uses For Banners

Banners have received some of the worse bashing among all site promotion strategies. So, do we discard them totally as useless? Not exactly. If you know how to use banners effectively, you can get good traffic and thus build on your revenue drive. Like someone said: "Any strategy that will turn you good profit is a good strategy."

So, here are a few tips that will help you get the most from banners...

Use it to drive traffic to a content page that presells well. The major problem with banners is that they do not give you the opportunity of preselling your visitors. When you send them to a great content page, you show your expertise and start the trust building process that further guarantees better conversions.

Use it to build your brand. The more people see your logo or company name the more they come to recognize it. It may not be very obvious at first. But, once they need a service related to what your banners promote, you'll stand out in their mind.

Use it to get highly targetted ads by bidding for banners on pages and site that are tightly focused on your niche. This is a great strategy. A niche that is closely related to yours will yield visitors that will be more interested in what you have to offer. And, the more related your banners' messages are to the page's theme, the more likely they'll click to your site. Furthermore, the more likely they'll be interested in what you have to offer too.

Use it on your site for high commission merchants you are not proud to recommend. However, be careful you don't distract your visitors from more important pages. Banners are clearly seen as adverts. So, take advantage of them. Use them for merchants who pay high commissions but happen to have products that fall short of the very best in their categories.

Use banners these ways and you'll be making the most of your advertising dollars and space.

If you'll like to learn how to do this and more, join this group I am currently showing how anyone can get 100,000 high quality visitors monthly within a year.

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Chimezirim Odimba writes to help hardworking folks succeed online.

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