A technique we have used effectively for more than 5-years online is creating short, focused special reports turning them viral so that we leverage the effort of hundreds of list owners and website owners send us their traffic.
There are many advantages of writing viral special reports, but the best is that you spend hours to create a marketing tool that continues to send you highly targeted, hungry traffic months, even years, after release.
By releasing one viral special report each month for a year, you can be generating a stampede of traffic and sales to your online business.
You may have tried developing special reports in the past with limited success, here are 5 secrets that will turn your viral reports into red-hot traffic generators.
1. Have an exciting, attention grabbing and compelling title. When other people market your special report for you, the title is often the only link to your report they include, so it better be good. Study great advertising, the top headlines
2. You have two customers - the end reader and your distributor. It's important that you write a report that attracts and offers value to your reader, but it's also important to remember that your first target are the army of distributors that will take your report and begin the viral outbreak resulting in massive traffic coming your way.
3. Brandable with your partner's links. Writing a report targeting a hot topic will itself attract some publishers, but what will really put your viral campaign over the top is making your report, ebook or written product brandable. Ideally, your report is delivered in Adobe PDF format since it is the standard for delivering digital information products. So, how do you allow your partners to insert their affiliate links in your report in a scalable way where you don't have to be customizing every report manually? There are a number of PDF branding tools on the market today that allow you to accomplish this task. Look for one that is simple to use for your partners. By allowing them to re-brand links within your report, you are giving them a financial reason to virally share your report with as much of their list and readership as possible.
4. Create a buzz factor - setup a forum category to discuss each report. In this age of Web 2.0 where user generated content is accepted as a major marketing weapon, setting up a corresponding forum, blog or file sharing site around your report is a great way to increase it's buzz thereby turning your report into a real viral home-run.
5. Create basic graphics to help partners present the report and increase conversion rate. Your partners will benefit tremendously (and be more likely to offer your report) if you offer them some professional graphic covers and banners so they can integrate your viral report easily into their overall site design. I know when I promote an affiliate product for someone, I like to have a choice of graphics depending on whether I promote through out blog, main websites, forums or in my e-newsletter.
Viral special reports and viral e-books are proven methods that work to generate lots of traffic, leveraged income through partners and if you play your cards right, a viral explosion that can catapult you to market dominance within your niche.
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Article Source: http://EzineArticles.com/?expert=Jeff_Smith
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