No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site).
This is great because essentially you only pay for RESULTS.
THE PAY-PER-CLICK SEARCH PHENOMENON
One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings.
Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings."
Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site — http://www.ezinequeen.com/tutorial/index.htm — is listed at number one.
Underneath the sponsor listings is the section called "Web Matches," which shows the regular search engine listings that are submitted and indexed the traditional way.
If you do searches for "ezine publishing" on Lycos, AltaVista, and CNET, you'll also see me in the top "Sponsor Listings."
How did I achieve this? Did I pay some search-engine-optimization guru thousands of dollars to tweak my Web site in the favor of all these search engines' algorithms?
No way! I'm on a small business budget, just like you. I achieved these listings myself, and you can too. In fact, it's ridiculously easy.
I simply opened an account with Overture and bid on the phrase "ezine publishing." Overture (http://www.overture.com) provides the "sponsor" listings at all of these sites.
Now, don't let the word "bid" scare you — it's actually a simple process. Once you have an Overture account, you can go in and see exactly who is bidding on the keywords you want, how much they are bidding, and how many clicks these keywords get each week. Then you can choose an appropriate amount to bid and estimate your budget. Some popular keywords go for several dollars, while others go for as little as 5 cents.
AIM TO LAND ONE OF THE TOP THREE SPOTS
Your goal should be to land one of the *top three* spots for your keywords at Overture, because most of the affiliate sites (such as Yahoo) ONLY show Overture's top three listings at the top of the page in that "sponsor" section, which people see FIRST. If you're number four or five in Overture, you may show up at the bottom of the search page, if at all.
Right now Overture has contracts with Yahoo, MSN, Netscape, Lycos, AltaVista, CNET, and more search sites, and they claim their listings reach more than *80 percent* of all U.S. Internet users!
EASY TO SET UP, QUICK RESULTS
I'm the first to admit that while I'm "The E-zine Queen," I'm NOT a technical person. I do none of my own Web design, programming, or computer maintenance, and I'm apt to throw money at anyone who can help me avoid technical tasks! But I found Overture easy to figure out.
It only takes them a few days to approve and post your listings. This means if you sign up today, your site can be listed for the keywords you choose by next week. And that means more TARGETED TRAFFIC to your site by next week!
THERE ARE OTHERS TOO
There are a few other popular pay-per-click services out there. Google AdWords Select (https://adwords.google.com/select) is one of them. Their service works very similarly to Overture, although your listings appear a bit differently — in little boxes alongside of the regular search listings. And your position is determined not only by your bid, but by your ad's popularity (number of clicks).
The only drawback I found with Google's service is that they absolutely will not accept any listing for a site that features a pop-up window. Even if the pop-up features content that is completely related to the site, such as for a newsletter. I hemmed and hawed to their editorial staff ... and got nowhere.
GIVE THEM A TRY!
So be sure to give pay-per-clicks a try. You only pay when someone clicks on your ad, so why not see what type of results you get?
It's important to remember that pay-per-clicks are just one tactic in your bag of online marketing tricks. Don't rely on them for all of your Web site traffic. You should still put effort into achieving regular search engine listings and gaining online exposure in other ways.
As your mother likely told you, don't put all your eggs in one basket! ; )
(c) 2000-2003 Alexandria K. Brown.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/'; return true;" onMouseout="window.status=''; return true;">http://EzineQueenTutorial.com/
Article Source: http://EzineArticles.com/?expert=Alexandria_K._Brown
5
Showing posts with label PPC Advertising. Show all posts
Showing posts with label PPC Advertising. Show all posts
Monday, July 9, 2007
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe.
Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).
Here’s the surefire three-step formula that’s as easy as one...two...three.
Surefire Step #1: Develop Your Initial Test Ads
Notice I said ads not ad.
You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.
Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.
Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.
Surefire Step #2: Monitor Results
After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.
Here’s early results from a campaign I tested:
High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%
High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%
Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.
In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".
CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.
Surefire Step #3: Duplicate the winner. Add another contender.
With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.
From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it’s dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.
CTR Boosting Ideas to Test
Here are five known CTR boosting tactics you can test:
• Put the target keyword in the headline. Google will bold it to draw attention to your ad.
• List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?
• Capitalize the first letter of each word verses using all lowercase.
• Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?
• Qualify by including the price.
Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.
This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market’s hot buttons and the market will tell you the rest.
See? a surefire formula that's as easy as one...two...three.
So what you waiting for? Start testing today for more traffic tomorrow.
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".
Article Source: http://EzineArticles.com/?expert=John_Gergye
Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).
Here’s the surefire three-step formula that’s as easy as one...two...three.
Surefire Step #1: Develop Your Initial Test Ads
Notice I said ads not ad.
You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.
Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.
Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.
Surefire Step #2: Monitor Results
After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.
Here’s early results from a campaign I tested:
High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%
High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%
Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.
In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".
CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.
Surefire Step #3: Duplicate the winner. Add another contender.
With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.
From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it’s dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.
CTR Boosting Ideas to Test
Here are five known CTR boosting tactics you can test:
• Put the target keyword in the headline. Google will bold it to draw attention to your ad.
• List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?
• Capitalize the first letter of each word verses using all lowercase.
• Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?
• Qualify by including the price.
Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.
This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market’s hot buttons and the market will tell you the rest.
See? a surefire formula that's as easy as one...two...three.
So what you waiting for? Start testing today for more traffic tomorrow.
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".
Article Source: http://EzineArticles.com/?expert=John_Gergye
Are Small PPC Search Engines Really Worth The Effort?
Are Small PPC Search Engines Really Worth The Effort?
The final answer is "Maybe."
Hey...Whadya expect? I'm an attorney!
But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.
When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.
But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)
Before I give you some suggestions, please realize that your results are going to vary - always.
Here's the most important point of this entire article:
Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.
You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.
Does that mean you should stop the ads with the lower conversion ratio?
Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!
Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.
Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.
You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.
Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.
If you go to http://www.ShawnsNews.net/ListPPC_SE.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.
Yours in success,
Shawn Casey
Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.
Article Source: http://EzineArticles.com/?expert=Shawn_Casey
The final answer is "Maybe."
Hey...Whadya expect? I'm an attorney!
But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.
When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.
But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)
Before I give you some suggestions, please realize that your results are going to vary - always.
Here's the most important point of this entire article:
Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.
You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.
Does that mean you should stop the ads with the lower conversion ratio?
Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!
Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.
Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.
You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.
Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.
If you go to http://www.ShawnsNews.net/ListPPC_SE.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.
Yours in success,
Shawn Casey
Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.
Article Source: http://EzineArticles.com/?expert=Shawn_Casey
Who Else Wants To Maximize Their Google Adwords Success?
Who Else Wants To Maximize Their Google Adwords Success?
Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!
By Mark Meyers
If you are not familiar with Using Google Adwords, please check out my getting started article here:
http://www.Internet-Income-Advisor.com/Google-Adwords.html
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
Many people will tell you that you need to find hundreds and hundreds of targeted key-words for your product or service.
This is true because the more keywords you find, the more visitors you could attract.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The one thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the Title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Searches done in July 2004: "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords de-selection religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled completely.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
Want more Adwords Tips? Pop me an email:
Mark @ Internet-Income-Advisor dot com
Have a great day!
Mark Meyers
http://www.Internet-Income-Advisor.com
May the poorest day of your future be no poorer that the richest day of your past!
Copyright 2004 - Mark Meyers
In my newsletter "The Internet Income Advisor" I cut-to-the-chase and give you ideas and opportunities for earning a nice income online. Why not grab a free copy of my new book: Reliable Monthy Income http://www.Internet-Income-Advisor.com/Reliable-Monthly-Income.html
Article Source: http://EzineArticles.com/?expert=Mark_Meyers
Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!
By Mark Meyers
If you are not familiar with Using Google Adwords, please check out my getting started article here:
http://www.Internet-Income-Advisor.com/Google-Adwords.html
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
Many people will tell you that you need to find hundreds and hundreds of targeted key-words for your product or service.
This is true because the more keywords you find, the more visitors you could attract.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The one thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the Title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Searches done in July 2004: "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords de-selection religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled completely.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
Want more Adwords Tips? Pop me an email:
Mark @ Internet-Income-Advisor dot com
Have a great day!
Mark Meyers
http://www.Internet-Income-Advisor.com
May the poorest day of your future be no poorer that the richest day of your past!
Copyright 2004 - Mark Meyers
In my newsletter "The Internet Income Advisor" I cut-to-the-chase and give you ideas and opportunities for earning a nice income online. Why not grab a free copy of my new book: Reliable Monthy Income http://www.Internet-Income-Advisor.com/Reliable-Monthly-Income.html
Article Source: http://EzineArticles.com/?expert=Mark_Meyers
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
How You Know if Pay Per Click is Right for You The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.
High-End Pay Per Click is Not Right For You if… There are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPC's, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.
How to Choose A PPC That is Right For Your Campaign When choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.
Check Bid Prices A significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPC's certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.
Inquire about Customer Service No thanks to their size, larger PPC's usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPC's pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.
Investigate the "Reach" Bid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.
Top Tips for Success with PPC
There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:
1) PPC success resides in your titles and descriptions:
Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.
2) Use Specific Terms for Specific Pages
By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When “landing pages” are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.
3) Be Passive or Aggressive, but be something.
Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks’ partner with other networks to display advertisers’ advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include – more traffic and more exposure to target markets.
If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.
CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!
Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com – where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.
Article Source: http://EzineArticles.com/?expert=Peter_Prestipino
How You Know if Pay Per Click is Right for You The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.
High-End Pay Per Click is Not Right For You if… There are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPC's, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.
How to Choose A PPC That is Right For Your Campaign When choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.
Check Bid Prices A significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPC's certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.
Inquire about Customer Service No thanks to their size, larger PPC's usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPC's pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.
Investigate the "Reach" Bid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.
Top Tips for Success with PPC
There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:
1) PPC success resides in your titles and descriptions:
Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.
2) Use Specific Terms for Specific Pages
By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When “landing pages” are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.
3) Be Passive or Aggressive, but be something.
Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks’ partner with other networks to display advertisers’ advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include – more traffic and more exposure to target markets.
If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.
CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!
Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com – where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.
Article Source: http://EzineArticles.com/?expert=Peter_Prestipino
Friday, June 22, 2007
How to Make More Profit With PPC Advertising
It can happen that despite having a good product to sell through your website you find difficulty in getting the right amount traffic to make profits. In such a case advertising campaigns become leeches and you start losing money instead of making it. Even if you do your advertising free your website hosting might be costing you something that is again an expense.
The ideal solution for this problem is to opt for PPC advertising. PPC announces your business to the internet. It is a fast and effective method of advertising your website on the internet. Creating good PPC campaigns is the key to succeeding in this.
There are many keywords and keyphrases that people key in to the search engine files. The results pages contain thousands of matching websites. The more precisely you can target keywords relevant to your business the more targeted traffic will be received. A huge business will have to conduct in depth research on the various keywords associated with the business, the products or services, and what keyphrases consumers typically fill in on search engines when looking for them. This is the key to getting the maximum benefit from PPC advertising.
Though there are many more aspects to PPC advertising it all comes down to choosing the right keywords for the right demographic. Managing PPC campaigns for all your customer base is not as easy as it may sound and that is where the skill comes in because keywords tend to vary in price depending on popularity. You have to find the ones that are best suited for your business
Do you want to learn about article marketing? Download a free guide today: Secrets of Article Marketing
Do you want to learn how to build a massive list fast? Click here: Email List Building
Want to learn more about driving traffic? Download a free traffic guide here: Traffic Generation
Article Source: http://EzineArticles.com/?expert=Mark_Fortimer
The ideal solution for this problem is to opt for PPC advertising. PPC announces your business to the internet. It is a fast and effective method of advertising your website on the internet. Creating good PPC campaigns is the key to succeeding in this.
There are many keywords and keyphrases that people key in to the search engine files. The results pages contain thousands of matching websites. The more precisely you can target keywords relevant to your business the more targeted traffic will be received. A huge business will have to conduct in depth research on the various keywords associated with the business, the products or services, and what keyphrases consumers typically fill in on search engines when looking for them. This is the key to getting the maximum benefit from PPC advertising.
Though there are many more aspects to PPC advertising it all comes down to choosing the right keywords for the right demographic. Managing PPC campaigns for all your customer base is not as easy as it may sound and that is where the skill comes in because keywords tend to vary in price depending on popularity. You have to find the ones that are best suited for your business
Do you want to learn about article marketing? Download a free guide today: Secrets of Article Marketing
Do you want to learn how to build a massive list fast? Click here: Email List Building
Want to learn more about driving traffic? Download a free traffic guide here: Traffic Generation
Article Source: http://EzineArticles.com/?expert=Mark_Fortimer
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