Tuesday, June 19, 2007

Affiliate Marketing Success Stories - Raising An Affiliate Program Cash Cow

All businesses benefit, if not rely, on word of mouth advertising and a systematic method to generate referrals. Consider an owner of a gym, for example, who offers one free month of membership to any member who refers a friend; two months may be provided gratis if two friends are referred and so on. In essence, this gym owner is not only helping to retain his - her current list of members by offering an incentive but adding to the customer base through the efforts of others.

Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer lead generation, increased traffic and sales and, as such, reward those who do. Those who promote a merchant's website (known as affiliates or publishers) via the use of websites, blogs, emails, search listings, etc., reap the fruits of a revenue-sharing program provided by the merchant (also known as an advertiser).

Any visitor who visits the affiliate's website, for instance, can see the merchant's offering (labeled as an advertisement), click on it, and is redirected to the merchant's website via an internal link attached to the advertisement. If the visitor buys or performs any required action on the merchant's website, then a predetermined commission is paid to the affiliate by the merchant for referring the visitor to the merchant's website.

Some affiliate programs pay for the number of clicks, visits or leads generated. The calculation of the number of visits, clicks or leads is based on proprietary software of the merchants who track the status of their advertisements on the affiliate's website. This tracking enables them to determine the total commission payable to the affiliate.

Affiliate Advertisement Models

The various models adopted by popular affiliate programs are presented below:

Pay-per-click (PPC) or Cost-per-click (CPC): Here, the affiliate earns a predetermined commission if any visitor clicks on the merchant's advertisement and is redirected to the merchant's website.

Pay-per-impression (PPI) or Cost-per-thousand (CPM): Here, an impression means a single view of the advertisement. Hence, if the merchant's advertisement has been viewed, then the affiliate earns a predetermined commission, generally on a cost-per-thousand impressions basis.

Pay-per-lead (PPL) or Cost-per-lead (CPL) or Cost-per-action/acquisition (CPA): Here, if any visitor from the affiliate's website follows the linked advertisement of the merchant to the merchant's website, and performs a required action like account creation, newsletter subscription, form filling, etc., then the affiliate earns a predetermined commission. Banks selling financial products (for example, loans, credit cards, mortgages), cell phone manufacturers and Internet service providers usually opt for this model of affiliate marketing.

Pay-per-sale (PPS) or Cost-per-sale (CPS): Here, the merchant pays a predetermined percentage of the sale if any visitor referred from the affiliate's website makes a purchase on the merchant's website. This is the most common model and is widely followed by online retailers.

Pay-per-call (abbreviation not yet formed): This is a new model and is still in its infancy stage. Here, the merchant pays a predetermined commission for each phone call that is received by the merchant from the visitor who has followed the merchant's linked advertisement placed on the affiliate's website. The latest call-tracking technology is used to determine the source and number of calls. Today there are thousands of affiliate programs available. There are "affiliate program directories" that collect and supply affiliate programs. There are also affiliate networks like LinkShare and Commission Junction which connect the affiliate to hundreds of merchants offering such affiliate programs. There are Affiliate Program Managers (APM) and Outsourced Program Management (OPM) who link affiliates to different affiliate programs and also track their performance. These are third parties who act as intermediaries between the merchant and the affiliate.

Success Stories Abound

Numerous success stories have materialized by participating in affiliate programs. Here's a brief study of several success stories:

Affiliate Program Success Story #1: Jason Calacanis - A Google AdSense Affiliate

Jason Calacanis is the owner of Weblogs, Inc., which is a conglomerate of about 100 independent bloggers. The blogs are based on several topics like consumer technology, luxury goods, automobiles, etc. Industry experts and enthusiasts author all the blogs ensuring that the presented content is exemplary. Authors consistently provide new material, pinging Weblogs when they update their blogs. Jason gives a stipend to all the bloggers along with a portion of the AdSense earnings with respect to their blogs. Collectively, over 60 million page views a month are accumulated by the blogs of Weblogs, Inc.

Jason signed up for AdSense in September 2004 and in about six months time, the AdSense revenues grew from $200 to more than $1,000 to $3,000 a day. This was achieved by successfully using AdSense channels and the link unit ad format where a list of ads are displayed, pointing to corresponding areas of the site.

Jason advises, "Set goals for yourselves around traffic, number of ads shown, ads per page, number of clicks and as you optimize AdSense, the revenue will follow." He has written his success story because his testing was systematic and meticulous; he experimented and tried one or two new things at a time, always aware of the changes that were fueling the site's continued growth.

Affiliate Program Success Story #2: Chris B. - An eBay Affiliate

In May 2003, Chris B. joined the eBay Affiliate Program. He adopted the "natural search" model of eBay, wherein he created websites dedicated to particular products such as the Puma trucker hat, and established a good ranking for his sites in natural search engines like Google, Yahoo!, MSN, etc.

Visitors who clicked the natural links from those search engines were directed to his site, featuring the related items available on eBay with photos, prices, and listing ending times. From there, the visitors clicked on any product that aroused their curiosity. Thus, they were directed to the eBay site where they could register, bid, and/or buy that product. This way Chris referred traffic to the eBay website and earned eBay commissions.

He makes his living out of these commissions. Chris succeeded because he found out niche products with little competition so that his websites could have a good ranking in the natural search engines. He also made his websites in such a way that they could attract visitors to click on the products displayed and thereby go to the eBay website. In addition, he made a good decision to become an affiliate of an established and prominent company - eBay, and thereby ensured that his websites had a diverse range of products to highlight, leading to a "parent site" with a high degree of recognition.

Affiliate Program Success Story #3: Pedro Sostre - A Commission Junction Affiliate

Pedro Sostre is a brand consultant helping companies to establish and maintain an online presence. He has vast experience working with many companies, including large entities such as CBS Sportsline, the NFL, Motorola, BMW Motorcycles, and Reebok. In 2000, he launched his company, Sostre & Associates, which manages 25 active websites.

He has integrated the earnings per 100 clicks (EPC) model of advertisement from Commission Junction in all his websites – an important statistic that correlates actual sales to clicks/traffic. Knowing the "conversion rate" ensures that Pedro promotes products and services that are in demand, and suggests when to change promotion strategies to increase EPC.

His websites target specialty markets such as travel, cosmetics, audio books, book clubs, and financial services. His websites in this way drive traffic to the numerous advertisers of Commission Junction, and Pedro earns commission as a result. He makes his living based on the commissions generated by his websites.

Pedro says the secret of his success is based on three keys, namely, providing value to customers, collaborating with advertisers, and taking advantage of Commission Junction's sophisticated reporting capabilities.

He says, "Your site needs to be attractive and valuable to existing and potential customers. Make sure they have a good experience once they are there." Kerri Pollard, director of publisher development for Commission Junction, declares, “Great publishers like Pedro make our network the best in the industry. We wish every publisher would follow his practices as they are truly great examples of how to run a top-notch program.”

Affiliate Program Success Story #4: hollywoodvideo.com - An Amazon Associate

Amazon.com calls its affiliates, its "associates". It has over 1,000,000 members and thus can offer a range of advertisers from personal blogs to massive sites of Fortune 500 companies. Hollywoodvideo.com is a content site and is enjoying success serving as an Amazon associate. The site is primarily comprised of an exhaustive list of movies and the visitor is encouraged to learn more about these films through their sister site, reel.com. Visitors can then purchase the flicks, starting with a click of a link to Amazon.com. (Visitors can also buy videos directly on the hollywoodvideo.com site by clicking a relevant link, leading to the same destination: Amazon.com.)

The site's success may be attributable to the following reasons: It features the latest movies, the movies to come soon, top 10 movies, and even enables visitors to create a movie wish list of their own. Users are offered games, gift cards, and a store locator where they can buy or rent videos of their choice. The updated site content, providing a personal touch by the creation of a wish list and personalized movie recommendations, ensures repeated visits, thereby retaining old visitors as well as attracting new visitors. The more visitors, the more clicks leading to Amazon.com, and the greater the number of affiliate sales.

Affiliate Program Success Story #5: Robert Marcus - A LinkShare Affiliate

Robert Marcus likes to listen to music while jogging and so he came up with an idea of a website that would have extensive links to songs which joggers could listen from their iPods while jogging. He created the site JogTunes.com for music-paced running in 2005, and featured links to LinkShare merchant, Apple iTunes. The site became an instant hit and Robert attributes much of his success to LinkShare. As he says, "Thanks to LinkShare, music-paced running is an idea that is off and running."

The strategy that worked for Robert was that he identified a need of joggers. Indeed, if the music matched the pace of jogging, then jogging would become a more enjoyable, if not a more sustainable, activity. He fulfilled this need by providing joggers with music as per their choice, via links to one of the most reliable iPod compatible song providers, Apple iTunes. Furthermore, to ensure that his links would be correctly tracked and his payment would be received, he became an affiliate of an established and reputable affiliate network, LinkShare.

By examining the aforementioned affiliate marketing success stories, one can acquire valuable lessons, use some of the tactics employed and modify them when necessary. Indeed, learn from the masters of affiliate marketing to become one yourself.

Author, Andy Lax, is an account manager at IntelliCollect – a merchant account company that provides merchants with credit card processing and electronic check processing capability. This credit card processing company, http://www.intelli-collect.com offers the best rates, exemplary service and their own potentially lucrative affiliate program http://www.intelli-collect.com/affiliates.html

Part 2 of the article, "Affiliate Marketing Success Stories: Raising an Affiliate Cash Cow," includes a question and answer interview with affiliate marketing guru, Shawn Colllins, and provides an affiliate marketing "Do's and Don'ts List."

Article Source: http://EzineArticles.com/?expert=Andy_Lax

3 Steps to Communicate With Your Merchant and Earn More Money

These days it’s not enough to place web banners or text links on your website in hopes that someone will make a purchase through you’re affiliate link. In order to increase your sales, save yourself time and potential stress, you need to communicate with your affiliate merchant.

Affiliate marketing has become even more challenging, and one of the reasons for this is consumers are getting smarter. Gone are the days when a being a lazy marketer still made you money. You need to be on top of your game in order to keep ahead of your competition and satisfy your customers; the easiest way to do this is to communicate and work with your merchant. Who else knows the product or service better the person who created it?

Why contact the merchant?

By contacting the merchant and letting him know that you are doing to promote their products, you can then gain advice and strategies that are being used by other successful affiliates and the merchant himself.

Over 90 percent of the sales generated for nearly all affiliate programs are made by 5 percent of the affiliates. When you contact the merchant you are showing him that you want to be among the top earners and are dedicated and enthusiastic to learn how. Good merchants take this enthusiasm to heart and provide you with information and resources needed to boost sales; some may even increase your commission rates.

Dealing with merchants

Once you email the merchant leave about a week for response. The merchant may be away, ill or have a family emergency. If you have not heard from the merchant in week try again. Ideally, the merchant should respond to you within a week or so. If you are without a response after two weeks, you may want to rethink the partnership. A lack of communication is often a predictor of other business problems such as payment issues.

Be sure that the merchant follows through on his promises. Many merchants seduce affiliates with the promise of high payout rates, knowing that very few affiliates actually achieve this. You want to avoid working with these types of merchants as this is not a good way to do business.

The art of communication

Ensure that you are professional when communicating with the merchant. Your email should be free of emoticons and slang, unless you and the merchant have established a casual tone. When first contacting the merchant do not use, “Hi, I’m John” use "Dear" and the correct spelling of the name. Some merchants are not familiar with the casual approach that has leaked onto the internet and prefer “Dear” as the salutation.

Don’t shy away from offering suggestions of how the merchant can improve their program. Merchants respect and appreciate good feedback. Good affiliates are hard to come by, wise merchants understand this, and will treat them with respect, assist them with resources, and be prompt with payments. Wise affiliates are the same way, and understand that merchants want quality promotion and sales performance.

Once you’ve worked with the merchant for a while you will get a firm grasp on how they do things. As a new affiliate it’s important to communicate with your merchant. They will not only show you how things work, but they will work with you to help you achieve success.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Internet Affiliate Programs Directory gives you all the information you need to Earn Money Working Online in the 21st century.

Article Source: http://EzineArticles.com/?expert=Jeff_Casmer

Critical Steps to Online Success - Find Some "Affiliate Products" to Market

When choosing Affiliate Products it's a good thing to keep in mind that "physical products" have a large manufacturing cost component in their pricing, so your profit margins are skinnier. So my first advice is to choose digital products such as books or online services such as dating (dating services can offer affiliate commissions up to 75% or more so if you like this field it can be very lucrative).

Let's look at some places to find affiliate products. You can of course go to Google and enter the search term "affiliate products" but an easier place to start is with affiliate networks. Affiliate networks act as middlemen between merchants and affiliate marketers. Joining an affiliate network is free for affiliates and offers a large range of high quality programs to choose from. You can feel much safer about your commissions actually being paid out to you by these legitimate marketers. They are a great place to start your search because the information is tabulated for you.

Here are a few:

The three largest are: Commission Junction: http://cj.com/

Linkshare: http://linkshare.com/

Performics: http://performics.com/

"Click Bank" is a network that specializes in Digital Products. http://clickbank.com/index.html

Let's look at Clickbank as an example since I have recommended you start with digital products. You open their site at http://clickbank.com/index.html and click on the "Become an Affiliate" link, which you will find in the left hand column. You then click on "Sign up" and fill in the simple form and "voila" you're a registered member. Once you are a member you fill in your email and password in the box at the top right of the page and login to the members area.

Then you go inside and search around the affiliate listings for programs that interest you. Just do the same with the other networks I've listed and you're on your way. There are many more affiliate networks you can check out but this will get you started. The process is quite straight forward…you'll be an old hand in no time at all.

Get my FREE book: "3Surefire Ways to Make Money Online" and subscribe to my FREE Newsletter by visiting my website at:
http://homebasedbusinessontheweb.com/cap/

For more articles you can visit my Blog at:
http://onlinemlmsuccess.blogspot.com/

Jim Keayes is an expert Internet Marketer. Over more than 20 years he has taught many people the strategies to accumulate and leverage wealth.

http://successdynamixgroup.com

Article Source: http://EzineArticles.com/?expert=Jim_Keayes

The Google Cash Method

Affiliate marketing and ”make money online” methods has become very popular the last years. With one billion internet surfers only a quick Google search away from your ad it has never been easier to make an extra income from your own bedroom or home office.

Still many people struggle to make some income from their internet activities. With all the new and promising methods that are pushed towards the inexperienced internet marketers every day it is easy to get lost and many are trying 20 different methods simultaneously without seeing any result from any of them.

If you are one of the thousands of people that are trying to make an extra income online you are probably receiving 5 or 10 emails each day. These are from experienced marketers and eBook authors that are trying to sell you the newest and hottest internet marketing method that promises you easy access to millions in a couple of days.

If you are serious about making money online I suggest you go back to the roots. Back to when it all started. In 2003 we were introduced to the Google Cash Method. Chris Carpenter who was just like you has stumbled upon a method to make money online. He wrote an eBook about it. He called it “Google Cash” and the rest is history.

The basics of the Google Cash method are pretty simple. You find a product you think will sell. You find an affiliate programme for that product and promote it using Google AdWords. With Google AdWords you ads are placed in the Google search engine when people are searching to buy what you want to sell. When someone clicks on that ad you pay a short amount of money for that visitor and hope that he buys the product to cover your costs.

Even though the basics of the Google Cash method are easy to understand it is a bit hard to find profitable campaigns. A lot of people are using the method and the different markets are saturated. Your quest becomes to search for markets that are not saturated.

You need to search for keywords that are cheap to get clicks from and results in a high conversion rate. Building experience and knowledge about this is a full time job and costs years of practice and thousands in ad costs. With the insides from Google Cash you can shorten this time 10-fold.

When you start using Google Cash, or you are already using it and want to increase you earnings I would suggest you step outside of the high competitive markets like internet marketing, gambling, web hosting, pills, nudity, insurance, cancer etc. and focus more on products you use offline every day. Look at what you mother just bought from the internet and advertise that. What is your 16 year old brother biggest attraction at the moment? What cards or action figures is he spending all his savings on? Try to sell that!

Victor Lorentzo is a internet marketer who makes a full time living from affiliate marketing.

If you want to find out more visit this Google Cash review

Article Source: http://EzineArticles.com/?expert=Victor_Lorentzo

Critical Steps to Online Success - Find Some "Affiliate Products" to Market

When choosing Affiliate Products it's a good thing to keep in mind that "physical products" have a large manufacturing cost component in their pricing, so your profit margins are skinnier. So my first advice is to choose digital products such as books or online services such as dating (dating services can offer affiliate commissions up to 75% or more so if you like this field it can be very lucrative).

Let's look at some places to find affiliate products. You can of course go to Google and enter the search term "affiliate products" but an easier place to start is with affiliate networks. Affiliate networks act as middlemen between merchants and affiliate marketers. Joining an affiliate network is free for affiliates and offers a large range of high quality programs to choose from. You can feel much safer about your commissions actually being paid out to you by these legitimate marketers. They are a great place to start your search because the information is tabulated for you.

Here are a few:

The three largest are: Commission Junction: http://cj.com/

Linkshare: http://linkshare.com/

Performics: http://performics.com/

"Click Bank" is a network that specializes in Digital Products. http://clickbank.com/index.html

Let's look at Clickbank as an example since I have recommended you start with digital products. You open their site at http://clickbank.com/index.html and click on the "Become an Affiliate" link, which you will find in the left hand column. You then click on "Sign up" and fill in the simple form and "voila" you're a registered member. Once you are a member you fill in your email and password in the box at the top right of the page and login to the members area.

Then you go inside and search around the affiliate listings for programs that interest you. Just do the same with the other networks I've listed and you're on your way. There are many more affiliate networks you can check out but this will get you started. The process is quite straight forward…you'll be an old hand in no time at all.

Get my FREE book: "3Surefire Ways to Make Money Online" and subscribe to my FREE Newsletter by visiting my website at:
http://homebasedbusinessontheweb.com/cap/

For more articles you can visit my Blog at:
http://onlinemlmsuccess.blogspot.com/

Jim Keayes is an expert Internet Marketer. Over more than 20 years he has taught many people the strategies to accumulate and leverage wealth.

http://successdynamixgroup.com

Article Source: http://EzineArticles.com/?expert=Jim_Keayes

How To Profit From A Technical Affiliate Program Using IP Video Web Conferencing

The problem with many affiliate programs is the fact that they are so technical that it becomes difficult to get competent affiliates to help promote the program and this is the reason why video web conferencing is bound to have a huge impact in this area.

IP video conferencing now makes it possible for virtually anybody from the comfort of their offices or homes to communicate and even have a serious virtual meeting complete with video and audio capabilities, not to mention the ability to share any documents and material right from their PC desktop.

It is a fact that there have been some amazing stories told about the earning capabilities of some affiliates who have shown proof that they consistently earn hundreds of thousands of dollars monthly, however hold your breath because the best and most sensational affiliate earnings are yet to come and they will have plenty to do with the increased use of ip video conferencing.

Using this revolutionary development in art of communicating, it is now possible to easily train affiliates online in the most technical aspects of any affiliate program. More importantly it is possible to keep a large army of associates constantly motivated and thus more likely to bring home some of the fantastic six figure monthly incomes that are becoming more and more common amongst affiliates.

However success will naturally have to start with a reasonable understanding of video web conferencing and it's capabilities, not to mention the cost implications which are amazingly affordable. More so when you consider the capabilities that we are talking about here. (ip video conferencing article continued)

Find out more about how you can use ip video web conferencing to build a super affiliate business.

Article Source: http://EzineArticles.com/?expert=Joan_Upesi

Sunday, January 28, 2007

Website Marketing Strategies-Discover Innovative Ways To Boost Traffic To Your Website

Website Marketing Strategies should be a constantly evolving component of your total marketing campaign. If it is traffic that you want, and lots of it, your site must be search engine optimized. At the very least this is a foundational step. Without this step you would be well behind the starting gates.

If you choose a campaign that focuses primarily on search engine optimization, you may end up pulling your hair out of your head. You will continually be chasing search engine changes. In addition, you will also find yourself constantly making daily website changes in order to stay current with the search engines. As soon as you institute any changes the search engines move the goal posts. It would be like a cat chasing its tail.

Most people in the world are not Internet users. The vast majority of people who you want to reach do not have access to the World Wide Web. It does not matter how well you optimize your web site, they will never find it.

Did you know that quite a few Internet Marketers make most of their sales offline? They sell their books, CDROMs and related material at seminars, workshops and conferences. Indeed, for many Internet Marketers these offline sales represent the bulk of their income.

This tells us that offline promotion could be more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that does not mean that you will reach the vast majority of people who could buy your product or use your information.

This was confirmed recently by one study that showed that most people go to an Internet address after having read it in a newspaper or magazine. Some were even given the address by a friend or colleague or heard it being mentioned by someone speaking at a meeting or on television. It seems that significant numbers of people who get to your web site do so having heard the address somewhere outside of the Internet.

You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this by writing articles for use in regular offline publications newspapers, magazines. Always include your address in the article and you will get millions of people to notice your website address.

Moreover, speak at every opportunity you get. Make presentations to business clubs, chambers of commerce, local societies, you name it. Every time you speak, announce your web site address. All of these website marketing strategies should be incorporated into your marketing campaign.

Although these are two great ways of gaining offline publicity for your website, try not to neglect business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines have been to you.

Website Marketing Strategies is what we do. You will find fantastic ideas to help you start and manage your internet business. Are you ready for the next level? Then lets go now. Just follow this link: Website Marketing Strategies.

Article Source: http://EzineArticles.com/?expert=Matthew_Mills